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WELCOME

WAY Communications is an authentic and inspiring PR & Communications consultancy based in Dublin and working across Ireland.

At WAY we develop and deliver insightful, smart and seamless PR & Communications solutions. We bring our clients’ voices to life and position them at the heart of the best media, within key audiences & target markets. We delve deep with Strategic Communications and Corporate Social Responsibility strategies which motivate, empower and transform cultures & workplaces whilst delivering a strong return on investment. Our Flexi Way consultancy service offers bespoke PR & Communications solutions by the day, week, month and quarter, all to suit our clients’ individual needs.

Through our Eco Green Way consultancy we compose fresh Green Communication messaging & strategy for progressive clients. We are forward thinkers with vision who connect our clients’ Green initiatives and businesses to the extensive media sector, new markets and growing audiences.

CLEVER | CREATIVE | CREDIBLE COMMUNICATIONS

WE ARE WAY

WAY Communications is the expression of PR & Communications Director Anna Wymes’s dedicated career in the Communications, Marketing & Business sectors over the past 15+ years. Establishing WAY has come naturally to Anna after working across the FMCG, Retail, Hospitality, Lifestyle and Arts & Culture industries through varying economic climates. A brilliant consolidation of this experience, WAY creates brave and brilliant PR & Communications solutions that shine with substance and authenticity.

Anna’s organic communication style is creative, relevant and timely. A genuine people person, her solid media relationships are the result of her knowledgeable, personable and respectful manner. Positive client relations are of paramount importance at WAY and through her open, collective thinking ethos Anna builds trust easily with clients, media and stakeholders. Vision, focus and detailed delivery are guaranteed at WAY.

Anna works with experienced PR & Communications professionals during busy times.

WE INTRODUCE | WE CONNECT | WE ELEVATE

 WE WORK ACROSS

  • Corporate & Consumer

  • Arts & Culture

  • Eco Green Business & Initiatives

  • Lifestyle - Hospitality, Travel, Interiors, Health & Wellness, Fashion, Food & Drink.

WE SPECIALISE IN

  • PUBLICITY & MEDIA CAMPAIGNS

  • STRATEGIC COMMUNICATIONS

  • CORPORATE SOCIAL RESPONSABILITY (CSR)

  • FLEXI WAY

PUBLICITY & MEDIA CAMPAIGNS

We specialise in Publicity & Media Relations, developing and executing effective, all-encompassing campaigns across TV, Digital, Radio & Print. We transform communications through in national & regional media engagement campaigns. Our PR & Communications work translates into new audiences organically recognising, trusting and choosing our client’s products & services. All Publicity & Media campaigns by WAY are bespoke and unique for each individual client.

We work with a number of different editorial media from mainstream to niche, national to regional depending on campaign objectives. We target a number of different markets and audiences with the media campaign. We create quality media copy ensuring our client in represented in the most interesting, relevant & professional manner. Projects vary on duration, we advise best practice for each individual campaign. We deliver messaging at optimum time periods to successfully land coverage at the right time. Timing in PR can never be overestimated. We monitor and report on the performance of Publicity & Media Campaigns in agreed time frames during and on conclusion of a project.

STRATEGIC COMMUNICATIONS

At WAY we do insightful and meaningful Internal and External Strategic Communications Consultancy with positive, wide ranging results. Strategic Planning & Execution is a thorough project which demands detailed auditing and clearly defined processes. We start by listening to our client and auditing their current position in the market, on a macro and micro basis. We examine the big picture(s) and the smaller details. Throughout the early stages we work to a strategically driven SWOT analysis, focus groups, surveys & one to one interviews where applicable.

We determine and implement objectives. We work with an unique-to-WAY Strategic Communications Framework, a map that develops, executes and evaluates complete, best practice Strategic Communications. Robust Strategic Communications projects deliver extremely valuable solutions with tangible returns on investment. We partner with our network of digital experts when a client wishes to add a Digital Marketing and Social Media dimension to a project. We monitor the Strategic PR & Communications performance & deliver detailed, insightful reports during and on completion of a project.

WE GAIN INSIGHT - WE BRAINSTORM - WE COLLABORATE - WE MAKE IT HAPPEN

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CORPORATE SOCIAL RESPONSIBILITY (CSR)

Corporate Social Responsibility (CSR) refers to the moral and ethical initiatives by organisations and companies and today it’s an incredibly important part of being a exemplary and responsible leader contributing to society. CSR is a boardroom issue; a competitiveness issue and it’s crucial to building more sustainable teams, economies and societies at home and across the world. CSR is an extremely rewarding, empowering journey for all involved - from management to stakeholders to employees. Also super at boosting brand and corporate value during and after the CSR project.

Benefits of Corporate Social Responsibility:

  • Build a positive and confident corporate culture.

  • Empower & foster loyalty in customers and workforce.

  • Better brand recognition, increase in brand value.

  • Create a stronger, more credible reputation in business & consumer markets.

  • Increased customer loyalty & sales.

  • Better financial performance & stakeholder engagement.

Do Good. Feel Good. Win Win.

At WAY we create the content and strategy and plan and time the execution of a CSR project. We collaborate with the person or team within our client organisation/business who we’re running the programme with. We research, we listen and en and we dig deep to find the best approaches for each individual client. We work with our CSR partners in the charity, non for profit, environmental and philanthropy sectors. We develop seamless CSR Strategies executed over agreed timeframes. We report on the results on completion of a programme.

WAY Delivers Substance & Credibility Through Progressive Communications

FLEXI WAY COMMUNICATIONS

At WAY we believe flexibility is key to developing innovative PR & Communications solutions and helpful relationships with our clients. Bespoke PR & Communications strategies where we work within an agreed time period include elements of our main services blended in fresh, one off ways for truly unique projects. You can also employ us to write creative, concise content ranging from press releases to newsletters, media alerts and announcements to blogs and bios. We produce these individually or as part of bespoke media content package.

As reliable, on call consultants we’re available by the day, week, month or quarter. We advise on what PR & Communication activity and deliverables can be achieved within these timeframes.

Get in touch to see what we can do for you.

 ECO GREEN* WAY

Seasoned advocates of environmental sustainability and climate action we know the time is now for promoting Sustainability Goals, Environmental Initiatives and Green Business Communications. With excellent engagement from consumer markets, industry stakeholders and existing and new audiences the Eco Green market is quickly becoming mainstream. We work for the present whilst keeping a eye on the rapidly evolving, exciting future of emerging Eco Green opportunities locally, nationally and globally.

GROWING MARKET - GROWING MEDIA

We create compelling communications content and publicise our clients’ Sustainability Intelligence, Leadership and Innovation in mainstream and the Greener media sector. Increased media opportunities and an evolved eco conscious, greener consumer are seeking out (new & older) green brands and tangible action by organisations and business. The generation of young adults (and older) speaking out for environmental and climate action is are the clean, conscientious consumers of now and the future. The rapid pace of people and business becoming greener is testament to how this market has gained huge significance in a relatively short space of time.

WAY taps into these audiences through carefully tailored communications content and strategic media activity. We promote our client in the clearest ethical voice and secure coverage in the heart of relevant mainstream and green media.

ECO GREEN CREDIBILITY

Green Credibility is important to Environmental, Climate & Eco Green Business media and audiences. We don’t greenwash an organisation/business/brand/campaign. Greenwashing can easily backfire when people discover the truth, creating a PR disaster and subsequent need for Crisis PR. We do Eco Green Communications ethically, and properly. Eco Green Business PR needs to be authentic and honest, done for the right reasons. Keeping it quality promotes and protects a clients’ good reputation & brand value.

POSITIVE | PASSIONATE | POWERFUL PR

We work with these Eco Green Pillars:

  • SUSTAINABLITY

  • ENVOIRNMENT

  • CLIMATE ACTION

  • ENERGY

  • ECOLOGY

  • BIODIVERSITY

WAY Consultancy:

  • Eco Green Strategic Publicity & Media Campaigns

  • Eco Green Corporate Social Responsibility (CSR)

  • Eco Green Strategic Internal Communications

  • Eco Green Flexi Communications - Bespoke Comms by the day, week etc.

    *Eco Green = Ecology + Green.

    ECO GREEN WAY

AUTHENTIC | ETHICAL COMMUNICATIONS

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ENQUIRIES

We’d love to hear from you, contact Anna directly.

Phone: +353 (0) 86 3661300.

Email: anna@waycommunications.ie.

Or leave a message & we’ll be in touch.

 
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