Hello

WAY Communications is an authentic and inspiring PR & Communications consultancy based in Dublin and working across Ireland.

At WAY we develop and deliver insightful, smart and seamless PR & Communications solutions. We bring our clients’ voices to life and position them at the heart of audiences and within key target markets. We delve deep with our Strategic Communications and Corporate Social Responsibility consultancy where we empower and transform cultures, securing wide ranging publicity and deliver strong return on investment. Our Flexi Way consultancy service offers bespoke PR & Communications solutions by fixed time periods to blend in with our clients’ individual needs.

Through our Eco Green Way consultancy we compose strategic, fresh Green Communications messaging, media publicity and internal communications for progressive clients. As visionary, forward thinkers we connect our clients’ Green organisations, businesses and initiatives with key media, new markets and growing audiences.

CLEVER   CREATIVE   CREDIBLE COMMUNICATIONS

CLEVER
CREATIVE
CREDIBLE COMMUNICATIONS

Our Story

WAY Communications is the expression of PR & Communications Director Anna Wymes’s dedicated career in the Communications, Marketing & Business sectors over the past 15+ years. Establishing WAY has come naturally to Anna after working across the FMCG, Retail, Hospitality, Lifestyle and Arts & Culture sectors through varying economic climates. A solid consolidation of this experience, WAY creates brave and brilliant PR & Communications solutions that shine with substance and authenticity.

Anna’s organic communication style is creative, relevant and timely. A genuine people person, her solid media relationships are the result of her knowledgeable, personable and respectful manner. Positive client relations are of paramount importance at WAY and through her open, collective thinking ethos Anna builds trust easily with clients, media and stakeholders. Vision, focus and detailed delivery are guaranteed at WAY.

Anna works with experienced PR & Communications professionals during busy times.

Our Story

WAY Communications is the expression of PR & Communications Director Anna Wymes’s dedicated career in the Communications, Marketing & Business sectors over the past 15+ years. Establishing WAY has come naturally to Anna after working across the FMCG, Retail, Hospitality, Lifestyle and Arts & Culture sectors through varying economic climates. A solid consolidation of this experience, WAY creates brave and brilliant PR & Communications solutions that shine with substance and authenticity.

Anna’s organic communication style is creative, relevant and timely. A genuine people person, her solid media relationships are the result of her knowledgeable, personable and respectful manner. Positive client relations are of paramount importance at WAY and through her open, collective thinking ethos Anna builds trust easily with clients, media and stakeholders. Vision, focus and detailed delivery are guaranteed at WAY.

Anna works with experienced PR & Communications professionals during busy times.

Way Works

We Work Across These Sectors:

Corporate & Consumer
Arts & Culture
Eco Green Business
Lifestyle, Health, Wellness

We Specialise In

  • PUBLICITY & MEDIA CAMPAIGNS
  • STRATEGIC COMMUNICATIONS
  • CORPORATE SOCIAL RESPONSABILITY (CSR)
  • FLEXI WAY COMMS

Publicity & Media Campaigns

We specialise in Publicity & Media Relations, developing and executing effective, all-encompassing campaigns across TV, Digital, Radio & Print. We transform communications through in national & regional media engagement campaigns. Our PR & Communications work translates into new audiences organically recognising, trusting and choosing our client’s products & services. All Publicity & Media campaigns by WAY are bespoke and unique for each individual client.

We work with a number of different editorial media from mainstream to niche, national to regional depending on campaign objectives. We target a number of different markets and audiences with the media campaign. We create quality media copy ensuring our client in represented in the most interesting, relevant & professional manner. Projects vary on duration, we advise best practice for each individual campaign. We deliver messaging at optimum time periods to successfully land coverage at the right time. Timing in PR can never be overestimated. We monitor and report on the performance of Publicity & Media Campaigns in agreed time frames during and on conclusion of a project.

Strategic Communications

At WAY we do insightful and meaningful Internal and External Strategic Communications with positive, wide ranging results. Strategic Planning & Execution is a thorough project which demands detailed auditing and clearly defined processes. We start by listening to our client and auditing their current position in the market, on a macro and micro basis. We examine the big picture(s) and the smaller details. Throughout the early stages we work to a strategically driven SWOT analysis, focus groups, surveys & one to one interviews where applicable.

We determine and implement objectives. We work with an unique-to-WAY Strategic Communications Framework, a map that develops, executes and evaluates complete, best practice Strategic Communications. Robust Strategic Communications projects deliver extremely valuable solutions with tangible returns on investment. We partner with our network of digital experts when a client wishes to add a Digital Marketing and Social Media dimension to a project. We monitor the Strategic PR & Communications performance & deliver detailed, insightful reports during and on completion of a project.

WE GAIN INSIGHT - WE BRAINSTORM - WE COLLABORATE - WE MAKE IT HAPPEN

Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) refers to the moral and ethical initiatives by organisations and companies and today it’s an incredibly important part of being a exemplary and responsible leader contributing to society. CSR is a boardroom issue; a competitiveness issue and it’s crucial to building more sustainable teams, economies and societies at home and across the world. CSR is an extremely rewarding, empowering journey for all involved - from management to stakeholders to employees. Also super at boosting brand and corporate value during and after the CSR project.

Benefits of Corporate Social Responsibility:

  • Build a positive and confident corporate culture.
  • Empower & foster loyalty in customers and workforce.
  • Better brand recognition, increase in brand value.
  • Create a stronger, more credible reputation in business & consumer markets.
  • Increased customer loyalty & sales.
  • Better financial performance & stakeholder engagement.

Do Good – Feel Good – Win Win

At WAY we create the content and strategy and plan and time the execution of a CSR project. We collaborate with the person or team within our client organisation/business who we’re running the programme with. We research, we listen and we dig deep to find the best approaches for each individual client. We work with our CSR partners in the charity, non for profit, environmental and philanthropy sectors. We develop seamless CSR Strategies executed over agreed timeframes. We report on the results on completion of a programme.

WAY Delivers Substance & Credibility Through Progressive Communications

Flexi WAY

At WAY we believe flexibility is key to developing innovative PR & Communications solutions and helpful relationships with our clients. Bespoke PR & Communications strategies where we work within an agreed time period include elements of our main services blended in fresh, one off ways for truly unique projects. You can also employ us to write creative, concise content ranging from press releases to newsletters, media alerts and announcements to blogs and bios. We produce these individually or as part of bespoke media content package.

As reliable, on call consultants we’re available by the day, week, month or quarter. We advise on what PR & Communication activity and deliverables can be achieved within these timeframes.

Seasoned advocates of environmental sustainability and climate action we know the time is now for promoting Sustainability Goals, Environmental Initiatives and Green Business. With excellent engagement from consumer audiences the Eco Green market is quickly becoming mainstream. We work on the present whilst keeping a eye on the evolving, exciting future for emerging Eco Green opportunities locally, nationally and globally.

GROWING MARKET - GROWING MEDIA

We create compelling communications content and publicise our clients’ Sustainability Intelligence, Leadership and Innovation in mainstream and the Green media sector. Today audiences are increasingly a clean, conscientious consumer who admire and are gravitating towards greener organisations, businesses and brands. WAY taps into these audiences through carefully tailored communications content and strategic media activity. We promote our client in the clearest ethical voice and secure media coverage at the heart of relevant mainstream and green media.

ECO GREEN CREDIBILITY

Green Credibility is important to Environmental, Climate & Eco Green Business media and audiences. We don’t greenwash an organisation / business / brand / campaign. Greenwashing can easily backfire when people discover the truth, creating a PR disaster and subsequent need for Crisis PR. We do Eco Green Communications thoughtfully and properly. Eco Green Communications needs to be authentic and honest, done for the right reasons. Going Green(er) adds huge value to your good reputation, culture & brand positioning.

POSITIVE | PASSIONATE | POWERFUL PR


We work with these Eco Green Pillars:

  • SUSTAINABLITY
  • ENVIRONMENT
  • CLIMATE ACTION
  • ENERGY
  • ECOLOGY
  • BIODIVERSITY

WAY Consultancy

  • Eco Green Strategic Publicity & Media Campaigns
  • Eco Green Corporate Social Responsibility (CSR)
  • Eco Green Strategic Communications
  • Eco Green Flexi Communications – Bespoke Comms for an agreed timeframe.

AUTHENTIC ETHICAL COMMUNICATIONS

Enquiries

We’d love to hear from you, contact Anna directly.
Phone: +353 (0) 86 3661300.
Email: anna@waycommunications.ie
Or leave a message and we’ll get in touch.