WE SPECIALISE IN
Media Relations & Activation Campaigns across Print, TV, Digital & Radio
Strategic Communications Planning – Audit, Strategic Framework & Execution
Corporate Social Responsibility – CSR
Media Content for Impact
MEDIA RELATIONS & ACTIVATION CAMPAIGNS ACROSS PRINT, TV, DIGITAL & RADIO
We specialise in Media Relations, developing and implementing effective media campaigns across TV, Radio, Print and Digital. The purpose of Media Activation Campaigns is for audiences to organically recognise, gain trust in and act as a result of this media coverage. We communicate important information to media and wider audiences to encourage brand recognition, sales & loyalty. Media Activation Campaigns are ideally planned and implemented on a regular basis and have specific objectives and timeframes. We have established and valued media relationships across all national & regional Print, TV, Radio & Digital.
We work across broad media channels from national to regional, consumer to business for our clients’ Media Activation Campaigns. We target a tailored yet broad ranging selection of media, all interesting, on trend and up to the minute in terms of content and readership. We create credible media copy as part of a Media Activation Campaign ensuring our client in represented in the most relevant and professional manner. Projects vary on timeframes and we advise how to deliver messaging at the perfect timings to optimise media coverage. We monitor and report to our client on the performance of the Media Activation Campaign during and at the conclusion of the project.
STRATEGIC COMMUNICATIONS PLANNING - AUDITING, STRATEGY, EXECUTION, REPORTING.
At WAY Communications we start with insight and understanding of an organisation, company, brand and overall project. We learn about our client, it’s people and stakeholders through workshops, focus groups and surveys. We do hands on, practical research and auditing. Strong Strategic Planning must be based on in depth knowledge of where our client and their brand is currently and where it is they wish to go. We examine what our client needs to achieve and what it takes to get them there. We collaborate and determine the current situation, the objectives and purpose for a new Strategic Communications Plan and project. All information, learnings and output go into a Strategic Communications Framework.
Using our Framework we develop answers to auditing, objectives and vision. In the Strategic Communications Planning phase we develop focused messaging fostering trust between organisations, companies, stakeholders, media and target audiences. We invest ourselves completely in our Strategic Communications development working thoroughly to scope out the most interesting and broadest reaching strategy which is fresh and bespoke for each individual client. We follow smart strategic pathways which produce insightful and rewarding strategies which succeed successfully once executed. We work with the most effective and relevant media to execute the Strategic Communications Plan so that a clients’ voice and message is evolved, clear and strong. This results in a strong return on investment and commercial brand value. We monitor and report throughout the execution of the project. We partner with Digital Marketing & Social Media experts when needs be.
WE BRAINSTORM - WE GAIN INSIGHT - WE COLLABORATE - WE MAKE IT HAPPEN